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The Upshot, a new, data-driven venture from the New York Times, launches April 22. It will cover politics, policy and economic analysis, Quartz reported in March, and added:
David Leonhardt, the Times’ former Washington bureau chief, who is in charge of The Upshot, told Quartz that the new venture will have a dedicated staff of 15, including three full-time graphic journalists, and is on track for a launch this spring. “The idea behind the name is, we are trying to help readers get to the essence of issues and understand them in a contextual and conversational way,” Leonhardt says. “Obviously, we will be using data a lot to do that, not because data is some secret code, but because it’s a particularly effective way, when used in moderate doses, of explaining reality to people.”
Today, Leonhardt explained the why of it on Facebook:
You have no shortage of excellent news sources — sources that expertly report and analyze news as it happens. Like you, those of us at The Upshot rely on those sources every day. So why are we starting a new site to help people understand the news?…
…One, we believe many people don’t understand the news as well as they would like. They want to grasp big, complicated stories — Obamacare, inequality, political campaigns, the real-estate and stock markets — so well that they can explain the whys and hows of those stories to their friends, relatives and colleagues.
We believe we can help readers get to that level of understanding by writing in a direct, plain-spoken way, the same voice we might use when writing an email to a friend. We’ll be conversational without being dumbed down. We will build on the excellent journalism The New York Times is already producing, by helping readers make connections among different stories and understand how those stories fit together.
Image: @UpshotNYT announces its launch.