Several years ago during a seminar at Poynter, we were talking about engaging our audiences.
“We ask our readers and viewers to comment on our stories,” one participant said, “but unless we respond to them, how will they know we’re listening?
“Their assumption,” he said, “is that we’re not.”
While many journalists shy away from online comments sections, others gain a more interactive relationship with their readers. Butch Ward offers ideas on how reporters can help repair online comment sections, with help from Sarah Laitner, communities editor at the Financial Times, and Maija Palmer, a social media journalist.